Contract: Lifecycle Marketing Specialist

Upwork Global Inc

Remote
Remote
Lifecycle marketing campaigns
Braze or similar platform
Analyze campaign performance
Upwork Global Inc is seeking a Lifecycle Marketing Specialist for a remote position within their Contingent Workforce Team. The role involves designing, executing, and optimizing multi-channel marketing campaigns to enhance customer engagement and retention

Job Summary

  • Support the growth and optimization of lifecycle programs by contributing to the design, testing, implementation, and measurement of multi-channel campaigns.
  • Execute lifecycle marketing campaigns across email, mobile, in-product messaging, and related channels, ensuring timely delivery and alignment with engagement and conversion goals.
  • Monitor campaign performance dashboards, identify trends or anomalies, and recommend optimizations to enhance efficiency and user experience.

Matching Summary

Match Score: 85

Upwork Global Inc is seeking a Lifecycle Marketing Specialist for a remote position within their Contingent Workforce Team. The role involves designing, executing, and optimizing multi-channel marketing campaigns to enhance customer engagement and retention.

Skills & Requirements

Must-have

  • Lifecycle marketing campaigns
  • Braze or similar platform
  • Analyze campaign performance
  • Build and optimize nurture sequences
  • Proficiency using AI tools
  • Clear written communication skills

Nice-to-have

  • Proactive and growth-oriented approach
  • Collaborate effectively with cross-functional partners

Key Requirements

  • Proven experience executing lifecycle or CRM marketing campaigns
  • Hands-on use of Braze or similar marketing automation platform
  • Experience running experiments and interpreting results
  • Ability to manage work independently

Work Rights

Not specified

Tailored Resume

Cover Letter