Vp2, Marketing & Digital Marketing Analyst, Pfs

UOB United Overseas Bank Limited

Singapore
Integrated marketing campaign management
Data-driven decision making
Stakeholder collaboration
The role involves executing end-to-end marketing campaigns across traditional and digital channels to drive product acquisition and usage

Job Summary

  • The role involves executing end-to-end marketing campaigns across traditional and digital channels to drive product acquisition and usage.
  • Candidates must analyze campaign effectiveness using web analytics tools to provide actionable insights for business stakeholders.
  • The position requires managing marketing budgets and acting as a brand custodian to ensure consistent identity across all communications.

Matching Summary

The role involves executing end-to-end marketing campaigns across traditional and digital channels to drive product acquisition and usage.

Skills & Requirements

Must-have

  • Integrated marketing campaign management
  • Data-driven decision making
  • Stakeholder collaboration
  • Budget management
  • A/B testing implementation

Nice-to-have

  • Proactive self-starter attitude
  • Fast-paced environment adaptation
  • Strong presentation skills
  • Meticulous attention to detail
  • Creative content development

Key Requirements

  • Bachelor's degree required
  • 3+ years of integrated marketing experience
  • Experience in financial services industry preferred

Work Rights

Not specified

Tailored Resume

Cover Letter