Digital Marketing Consultant - Africa

Caterpillar Inc.

Kempton Park, South Africa
Onsite
Digital marketing strategy development
Integrated marketing campaign execution
Dealer enablement and co-marketing
Shape and deliver integrated marketing communications that accelerate dealer-led growth, customer engagement and demand generation across diverse African markets

Job Summary

  • Shape and deliver integrated marketing communications that accelerate dealer-led growth, customer engagement and demand generation across diverse African markets.
  • Partner closely with regional leadership, dealers, and global marketing teams to translate strategy into scalable, customer-back marketing programs.
  • Drive increased use of digital marketing and engagement platforms to improve reach, efficiency, and scalability.

Matching Summary

Shape and deliver integrated marketing communications that accelerate dealer-led growth, customer engagement and demand generation across diverse African markets.

Skills & Requirements

Must-have

  • Digital marketing strategy development
  • Integrated marketing campaign execution
  • Dealer enablement and co-marketing
  • Demand generation and lead quality
  • Customer insights and market intelligence
  • Agency and budget management

Nice-to-have

  • Cross-cultural and cross-functional collaboration
  • Emerging and developed market contexts
  • French or Arabic language proficiency

Key Requirements

  • 7 - 10+ years marketing experience
  • Experience in Africa or other Growth Regions
  • Knowledge of dealer-led go-to-market models
  • Familiarity with CRM and marketing automation
  • Bachelor’s degree or equivalent experience

Work Rights

Not specified

Tailored Resume

Cover Letter