Crm Lead

Aston Martin Lagonda Ltd

Gaydon, AU
On-site
Salesforce marketing cloud expertise
Journey builder, email studio, automation studio
Customer journey design and delivery
Lead the design and delivery of end-to-end customer journeys, creating meaningful, personalised interactions

Job Summary

  • Lead the design and delivery of end-to-end customer journeys, creating meaningful, personalised interactions.
  • Take full ownership of the Salesforce Marketing Cloud capability, ensuring its features are optimised to their fullest potential.
  • Collaborate closely with colleagues across digital marketing, analytics, and IT to ensure CRM activity aligns with broader strategic priorities.

Matching Summary

Lead the design and delivery of end-to-end customer journeys, creating meaningful, personalised interactions.

Skills & Requirements

Must-have

  • Salesforce Marketing Cloud expertise
  • Journey Builder, Email Studio, Automation Studio
  • Customer journey design and delivery
  • Data-driven decision making
  • Cross-functional collaboration

Nice-to-have

  • Luxury or customer-centric environment experience
  • Automotive or retail background
  • Digital marketing and delivery experience
  • Sense of ownership and accountability
  • Navigating ambiguity

Key Requirements

  • Proven experience in CRM management
  • Proficiency in Salesforce Marketing Cloud
  • Hands-on expertise in Journey Builder, Email Studio, and Automation Studio
  • Comfortable using data to shape strategy and drive results

Work Rights

Not specified

Tailored Resume

Cover Letter