5+ years commercial or growth marketing experience
2+ years managerial or mentorship experience
Proficiency in amplitude adjust ga chartio optimizely
FanDuel Group is seeking a Senior Manager of Acquisition Strategy in New York City to lead and optimize their Sportsbook customer acquisition strategies. The role requires a data-driven approach to maximize new customer activation and value, along with a strong focus on team leadership and cross-functional collaboration
Job Summary
This role offers end-to-end ownership of the acquisition offer strategy to maximize new customer activation and value across key segments.
The company provides comprehensive benefits including health plans with low costs, generous paid time off, and a 401k match up to 5%.
Candidates will lead a high-performing team responsible for defining targets for value in, CPA, payback, and ROI while managing cross-functional alignment.
Matching Summary
Match Score: 85
FanDuel Group is seeking a Senior Manager of Acquisition Strategy in New York City to lead and optimize their Sportsbook customer acquisition strategies. The role requires a data-driven approach to maximize new customer activation and value, along with a strong focus on team leadership and cross-functional collaboration.
Salary
Base: $127,000 - $159,000 USD; Bonus/Equity: Annual bonus and long-term incentive opportunities available; Benefits: Medical vision dental life disability insurance 401k match PTO sick leave
Skills & Requirements
Must-have
5+ years commercial or growth marketing experience
2+ years managerial or mentorship experience
Proficiency in Amplitude Adjust GA Chartio Optimizely
Strong analytical rigor for decision making
Track record of delivering business outcomes
Nice-to-have
Interest in the Online Gaming Industry
Product led and highly creative mindset
Bachelor's Degree in Marketing Business or Analytical field
Key Requirements
5+ years experience in commercial digital or growth marketing
2+ years of managerial or mentorship experience
Bachelor's Degree in Marketing Business or related discipline