Display & Social Media Manager / Responsable Publicité Display & Réseaux Sociaux (cdd)
Europcar Mobility Group
Paris, France
Remote
Display and paid social strategy
Cross-channel campaign consistency
Media roadmap and budget management
Define and lead the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets and ROI efficiency
Job Summary
Define and lead the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets and ROI efficiency.
Supervise and optimize display, paid social, and SMO campaigns across multiple platforms, implementing advanced KPI tracking and producing actionable insights.
Collaborate with internal teams and local markets to harmonize messaging, creatives, and audiences, while monitoring market trends and industry innovations.
Matching Summary
Define and lead the digital advertising strategy for the Group’s brands, ensuring campaign consistency across 10 corporate markets and ROI efficiency.
Skills & Requirements
Must-have
Display and Paid Social Strategy
Cross-channel campaign consistency
Media roadmap and budget management
Campaign performance analysis and insights
External partner relationship management
Market trend monitoring and innovation
Nice-to-have
International and local market collaboration
Data-driven optimization and personalization
Leadership and talent development
Key Requirements
Minimum 5 years of experience in digital media
2-3 years in management or coordination role
Proficiency in advertising platforms (Meta, LinkedIn, TikTok, DV360, Criteo)
Expertise in data and analytics (GA4, attribution tools)
Experience managing significant media budgets
Master’s degree (Bac+5) in Marketing, Digital, Communication, or equivalent