Brand Specialist (family)

McDonald's US

Madrid, Spain
Competitive salary reviewed annually; remuneration...
**
5+ years restaurant marketing experience
Strategic marketing plan development
Family business campaign execution
** McDonald's US is seeking a Brand Specialist (Family) in Madrid, Spain, who will be responsible for developing and executing marketing strategies related to the Family business segment. The ideal candidate should have at least five years of experience in marketing within the restaurant or consumer sectors and possess strong communication and leadership skills. **

Job Summary

  • The role focuses on developing and executing the strategic marketing plan for the Family business, including Happy Meal and VFM propositions.
  • Candidates will lead end-to-end execution of family initiatives while coordinating media investment to maximize ROI across TV, OOH, and digital channels.
  • McDonald's offers a competitive salary, flexible schedule, health insurance, pension plan, and a career development plan that can take you anywhere in the world.

Matching Summary

Match Score: 75

** McDonald's US is seeking a Brand Specialist (Family) in Madrid, Spain, who will be responsible for developing and executing marketing strategies related to the Family business segment. The ideal candidate should have at least five years of experience in marketing within the restaurant or consumer sectors and possess strong communication and leadership skills. **

Salary

Competitive salary reviewed annually; Remuneration package includes tip, health insurance, life insurance, accident insurance, pension plan, and restaurant card; Flexible remuneration such as childcare vouchers

Skills & Requirements

Must-have

  • 5+ years restaurant marketing experience
  • Strategic marketing plan development
  • Family business campaign execution
  • Media investment management
  • Agency coordination and leadership

Nice-to-have

  • Entrepreneurial spirit and proactive approach
  • Strong analytical and quantitative assessment skills
  • Experience with digitalization of in-store experiences
  • Ability to work under pressure in dynamic environments

Key Requirements

  • Minimum five years in restaurant or consumer marketing
  • Degree in Business Administration, Communication, or Advertising
  • English proficiency at C1 level
  • User level Microsoft Office skills

Work Rights

Not specified

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