Senior Cbia Manager

Haleon

End-to-end research on oral health brands
Qualitative and quantitative research methods
Digital analytics on emerging channels like douyin
The role involves leading end-to-end research for oral health brands including Paradontax and Polident

Job Summary

  • The role involves leading end-to-end research for oral health brands including Paradontax and Polident.
  • Candidates must partner closely with Marketing, Sales, and cross-functional teams to embed consumer insights into strategy.
  • Haleon is a purpose-driven company committed to delivering better everyday health with humanity through its Win as One strategy.

Matching Summary

The role involves leading end-to-end research for oral health brands including Paradontax and Polident.

Skills & Requirements

Must-have

  • End-to-End research on Oral Health brands
  • Qualitative and quantitative research methods
  • Digital analytics on emerging channels like Douyin
  • Managing external research agencies and budgets
  • Synthesizing complex data into actionable narratives

Nice-to-have

  • Experience in FMCG or Oral Care sector
  • Master's degree in relevant field
  • Proactive, collaborative, and curious mindset
  • Deep human understanding of consumer behavior

Key Requirements

  • Bachelor's degree in Marketing, Business, Psychology, Sociology, or Statistics
  • 8+ years of consumer insights/market research experience
  • Experience managing external research agencies and budgets

Work Rights

Not specified

Tailored Resume

Cover Letter