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Workday is seeking a Campaign Director for the CIO persona to lead its global go-to-market campaign aimed at enterprise IT buyers. The role involves translating complex technology narratives into cohesive campaigns that drive brand awareness and demand, requiring strong leadership and collaboration skills.
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Job Summary
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
The successful candidate will translate complex technology including AI infrastructure and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers, combined with competitive compensation including base salary, bonus, and stock grants.
Matching Summary
Match Score: 75
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Workday is seeking a Campaign Director for the CIO persona to lead its global go-to-market campaign aimed at enterprise IT buyers. The role involves translating complex technology narratives into cohesive campaigns that drive brand awareness and demand, requiring strong leadership and collaboration skills.
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Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrix organization leadership
Full-funnel campaign orchestration
Enterprise AI and platform knowledge
Nice-to-have
Executive presence and influence skills
Sun-drenched optimism and curiosity
Cross-functional player-coach approach
Data-driven proactive optimization mindset
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organizations
Experience marketing to technical buyers like CIOs