B2b Demand Generation Manager

EMARKETER

New York, United States
Base: $110,000 - $125,000; bonus/equity: not speci...
On-site
B2b demand generation programs
Full-funnel campaign orchestration
Pipeline and revenue goals
The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings

Job Summary

  • The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings.
  • This role is responsible for full-funnel campaign orchestration, from acquisition through expansion, with a strong focus on measurable performance and ROI.
  • EMARKETER is the world's leading research company focused on digital transformation and prides itself on an inclusive work environment.

Matching Summary

The B2B Demand Generation Manager owns the strategy and execution of integrated demand generation programs that drive qualified leads, pipeline, and revenue across EMARKETER’s subscription and media offerings.

Salary

Base: $110,000 - $125,000; Bonus/Equity: Not specified; Benefits: Unlimited PTO, 10 paid holidays, parental leave, medical, dental, vision, 401k match, financial planning, family planning, mental health support, EAP, commuter benefits, phone reimbursement, gym discounts

Skills & Requirements

Must-have

  • B2B demand generation programs
  • Full-funnel campaign orchestration
  • Pipeline and revenue goals
  • Integrated campaign strategy
  • Marketing automation and CRM platforms

Nice-to-have

  • Customer journey focused
  • Solution-oriented mindset
  • Highly collaborative approach
  • Background in research or media

Key Requirements

  • Deep experience in B2B demand generation
  • Strong expertise in email marketing, lead nurturing, ABM
  • Proven analytical skills
  • Hands-on experience with marketing automation and CRM
  • Demonstrated use of AI
  • Authorized to work in the United States without visa sponsorship

Work Rights

Authorized to work in the US without sponsorship

Tailored Resume

Cover Letter