Senior Content Analyst

Telstra

Australia
Flexible work environment
Content performance analytics and reporting
Kpi tracking
Dashboard navigation and data visualisation
Telstra is seeking a Senior Content Analyst to enhance their content strategy through data analysis and insights. The role involves monitoring content performance across digital channels, developing KPIs, and collaborating with various teams to optimize content effectiveness

Job Summary

  • As Senior Content Analyst, you are the insight engine behind Telstra’s content strategy, tracking and reporting on content consumption across digital channels to inform strategy.
  • You will work closely with other analysts to connect content performance with broader trading, loyalty, and engagement outcomes, surfacing actionable insights for Content Specialists.
  • Telstra offers performance-related pay, access to learning programs, global opportunities, and a flexible work environment that prioritizes wellbeing and choice.

Matching Summary

Match Score: 85

Telstra is seeking a Senior Content Analyst to enhance their content strategy through data analysis and insights. The role involves monitoring content performance across digital channels, developing KPIs, and collaborating with various teams to optimize content effectiveness.

Skills & Requirements

Must-have

  • Content performance analytics and reporting
  • KPI tracking
  • Dashboard navigation and data visualisation
  • Insight synthesis and stakeholder communication
  • Data governance and compliance

Nice-to-have

  • Collaborating with different people
  • Delivering amazing customer experiences
  • Strategic thinking for content evolution
  • Familiarity with A/B testing frameworks

Key Requirements

  • Content performance analytics and reporting
  • KPI tracking (engagement, reach, consumption, conversion)
  • Dashboard navigation and data visualisation (Power BI, Tableau, Adobe Analytics)
  • Collaboration with content and trading teams
  • Insight synthesis and stakeholder communication
  • Data governance and compliance
  • Editorial calendar contribution based on performance trends
  • Continuous improvement of reporting processes
  • Familiarity with A/B testing and optimisation frameworks
  • Strategic thinking for content evolution

Work Rights

Not specified

Tailored Resume

Cover Letter