Product Marketing Manager

Digital Pvt Ltd

San Francisco, United States
On-site
Go-to-market execution
Product positioning and messaging
Launch campaigns
Lead the go-to-market execution for a newly repositioned SMB-focused AI product

Job Summary

  • Lead the go-to-market execution for a newly repositioned SMB-focused AI product.
  • Shape product narratives, drive launch execution including Product Hunt, and build market presence within the US SMB ecosystem.
  • Conceptualize and produce demo videos, build a product marketing asset library, and create product documentation.

Matching Summary

Lead the go-to-market execution for a newly repositioned SMB-focused AI product.

Skills & Requirements

Must-have

  • Go-to-market execution
  • Product positioning and messaging
  • Launch campaigns
  • Demo and use-case videos
  • User interviews and feedback
  • Cross-functional collaboration
  • Community and growth initiatives

Nice-to-have

  • Fluent in Mandarin
  • Startup and SMB ecosystem relationships

Key Requirements

  • 3–7+ years of experience
  • SaaS or AI products experience
  • Strong understanding of SMB audiences
  • Proven Product Hunt launch experience
  • Experience creating marketing content
  • Experience conducting user research
  • Strong project management skills
  • English and Mandarin fluency preferred

Work Rights

Not specified

Tailored Resume

Cover Letter