Digital Marketing Manager

Danaher UK

Shanghai, China
Digital marketing strategy development
Integrated marketing campaign execution
Sem and social media channel management
Create strategies for digital marketing in different customer segments based on their characteristics

Job Summary

  • Create strategies for digital marketing in different customer segments based on their characteristics.
  • Implement integrated marketing approaches, effectively coordinating various digital channels such as SEM, social media(WeChat, channels), GEO and SCRM to promote target products and deliver campaign messages to the intended customers.
  • Continuously improve customers' digital experience through data analysis, tool development, content creation, and other methods, improving brand awareness and dedication to convert business opportunities.

Matching Summary

Create strategies for digital marketing in different customer segments based on their characteristics.

Skills & Requirements

Must-have

  • Digital marketing strategy development
  • Integrated marketing campaign execution
  • SEM and social media channel management
  • Customer engagement and lead generation
  • Data analysis for digital experience improvement
  • AI tool promotion and adoption

Nice-to-have

  • Cross-functional team collaboration
  • Global team collaboration
  • Localized production for promotions
  • Brand awareness and dedication improvement

Key Requirements

  • Experience in digital marketing management
  • Proficiency in SEM and social media marketing
  • Experience with CRM and customer segmentation

Work Rights

Not specified

Tailored Resume

Cover Letter