Digital Experience Specialist

H&M

Shanghai, China
**
End-to-end digital user experience management
Visual merchandising for online retail platforms
A/b testing and conversion rate optimization
** The Digital Experience Specialist position at H&M in Shanghai focuses on enhancing the online customer journey across various digital channels to drive sales and brand perception. The role involves responsibilities like site planning, visual merchandising, customer experience optimization, and collaboration with cross-functional teams. **

Job Summary

  • The Digital Experience Specialist is responsible for driving daily content and site planning to secure a seamless customer journey across all digital channels.
  • You will utilize data insights from web analytics, heatmapping, and A/B testing to generate hypotheses that improve user experience and brand perception.
  • This role requires close collaboration with cross-functional stakeholders to align website activities with business goals and achieve sustainable sales growth.

Matching Summary

Match Score: 75

** The Digital Experience Specialist position at H&M in Shanghai focuses on enhancing the online customer journey across various digital channels to drive sales and brand perception. The role involves responsibilities like site planning, visual merchandising, customer experience optimization, and collaboration with cross-functional teams. **

Skills & Requirements

Must-have

  • End-to-end digital user experience management
  • Visual merchandising for online retail platforms
  • A/B testing and conversion rate optimization
  • Site planning and content calendar execution
  • Cross-functional stakeholder collaboration

Nice-to-have

  • Strong attention to detail in site audits
  • Customer-centric mindset and trend analysis
  • Effective communication with global teams
  • Strategic commercial planning abilities

Key Requirements

  • Right to live and work in China required
  • Ability to work onsite 4 days per week in Shanghai
  • Experience in e-commerce and digital operations

Work Rights

Must have right to live and work in China

Tailored Resume

Cover Letter