Marketing Operations Manager (data Integrity & Taxonomy)

Salesforce

Chicago, United States
$117,400 - $177,600 annually; not specified; not s...
Global utm governance framework
Standardized utm naming convention
Centralized utm generator workflow
This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework

Job Summary

  • This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework.
  • We are looking for an experienced Marketing Operations professional who understands that UTMs are the "connective tissue" of marketing performance.
  • Salesforce offers a variety of benefits to help you live well including time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program.

Matching Summary

This critical role will lead the marketing organization in the design, implementation, and scaling of a world-class cross-functional UTM governance framework.

Salary

$117,400 - $177,600 annually; Not specified; Not specified

Skills & Requirements

Must-have

  • Global UTM governance framework
  • Standardized UTM naming convention
  • Centralized UTM generator workflow
  • Data integrity dashboards
  • Recurring audits and remediation cycles
  • Translate business needs to technical tracking

Nice-to-have

  • Thrive in ambiguity
  • Lead through influence
  • Turn fragmented data into advantage
  • Innate sense of learning
  • Familiarity with privacy principles

Key Requirements

  • 7+ Years in Marketing or Advertising Operations
  • Expert Taxonomy Design
  • Web Analytics Mastery (GA4 or Adobe Analytics)
  • Automation & Tooling Savvy
  • Data Integrity & Audit Rigor
  • Exceptional stakeholder influence
  • Project Management without formal authority

Work Rights

Not specified

Tailored Resume

Cover Letter