Group Product Director, Patient And Nurse Activation Marketing, Darzalex

J&J FAMILY OF COMPANIES

Horsham, Pennsylvania, United States of America
Not specified; not specified; not specified
**
8 years work experience minimum
5 years marketing experience required
Bachelor's degree required
** Johnson & Johnson is seeking a Group Product Director for Patient and Nurse Activation Marketing for their DARZALEX® brand in Horsham, PA. The role focuses on developing strategies to support patients and oncology nurses in their treatment journey, emphasizing innovative marketing approaches to enhance brand engagement and growth. **

Job Summary

  • This role leads the patient and nurse strategy for DARZALEX, a vital asset in the hematology portfolio for treating Multiple Myeloma.
  • The position requires driving innovative activation strategies, managing media planning, and advancing AI models to optimize patient targeting.
  • Candidates must foster a high-performing team culture while collaborating with internal partners to ensure a unified CRM approach.

Matching Summary

Match Score: 75

** Johnson & Johnson is seeking a Group Product Director for Patient and Nurse Activation Marketing for their DARZALEX® brand in Horsham, PA. The role focuses on developing strategies to support patients and oncology nurses in their treatment journey, emphasizing innovative marketing approaches to enhance brand engagement and growth. **

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8 years work experience minimum
  • 5 years marketing experience required
  • Bachelor's degree required
  • Media planning ownership
  • Agency partner management

Nice-to-have

  • MBA or advanced degree preferred
  • AI adoption championing
  • People leadership development
  • Cross-functional collaboration skills
  • Strategic investment business cases

Key Requirements

  • Minimum 8 years total work experience
  • Minimum 5 years marketing experience
  • Bachelor's degree required
  • Ownership of media planning activities

Work Rights

Not specified

Tailored Resume

Cover Letter