Senior Marketing Officer - Lead Nurture And Automation
Central Queensland University
Bundaberg, QLD, AU
Base: $93,409 to $100,602 py; benefits: 17% super ...
On-site
Marketing automation platforms
Crm systems
Digital campaign delivery
You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion
Job Summary
You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion.
Working closely with brand, advertising, future students and insights teams, you will ensure aligned messaging and a seamless prospective student experience across channels.
Be Rewarded with 17% superannuation, 6 weeks annual leave, and fantastic professional and career development opportunities.
Matching Summary
You will design and optimise nurture journeys, leveraging audience segmentation, personalisation and data insights to enhance engagement and conversion.
Salary
Base: $93,409 to $100,602 pa; Benefits: 17% superannuation and leave loading
Skills & Requirements
Must-have
marketing automation platforms
CRM systems
digital campaign delivery
email marketing
data-driven marketing strategies
content planning and creation
Nice-to-have
collaborative and forward-thinking team
seamless prospective student experience
professional and career development opportunities
Key Requirements
at least four years' relevant experience
Degree in marketing or related discipline
Understanding of Australian tertiary education sector