Senior Director, Marketing Media

GEICO

Chevy Chase, MD, US
Base: $195,000 - $315,000 annually; bonus/equity: ...
Hybrid
Omnichannel media strategy leadership
Managing $1b+ media budget
Leading high performing teams
GEICO offers a rewarding career with a culture rooted in integrity, innovation, and shared success, supported by comprehensive benefits and personalized development programs

Job Summary

  • GEICO offers a rewarding career with a culture rooted in integrity, innovation, and shared success, supported by comprehensive benefits and personalized development programs.
  • The Senior Director, Marketing Media will lead the modernization of GEICO’s media practice, overseeing omnichannel strategy, budget stewardship, and agency partnerships to drive measurable growth.
  • The role requires fostering collaboration across marketing teams, championing innovation including AI experimentation, and building a high-performing internal media team.

Matching Summary

GEICO offers a rewarding career with a culture rooted in integrity, innovation, and shared success, supported by comprehensive benefits and personalized development programs.

Salary

Base: $195,000 - $315,000 annually; Bonus/Equity: Not specified; Benefits: Comprehensive total rewards including 401K match, performance incentives, mental healthcare, fertility and adoption assistance

Skills & Requirements

Must-have

  • Omnichannel media strategy leadership
  • Managing $1B+ media budget
  • Leading high performing teams
  • Media planning and buying expertise
  • Agency partnership management
  • Analytical modeling and ROI measurement
  • Negotiation with media suppliers

Nice-to-have

  • AI experimentation in media
  • Audience development and activation
  • Experience with portfolio brands
  • Hybrid work model
  • Cross-functional collaboration
  • Transformational marketing experience
  • Workplace flexibility programs

Key Requirements

  • 15+ years media planning and buying experience
  • Experience leading high performing teams
  • Oversight of significant media budgets
  • Proven track record with strategic recommendations
  • Experience with MMM and analytical models
  • Previous upfront planning and negotiation experience
  • Ability to travel 20% including weekends

Work Rights

Not specified

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