Director, Social Media + Content Strategy

amika

Brooklyn, NY, United States
Up to $145,000 doe; bonus; not specified py
On-site
Social media strategy
Team leadership
Creative direction
Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms

Job Summary

  • Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.
  • Lead, mentor, and inspire the social team, building capabilities and establishing operational excellence.
  • Own social KPIs and reporting frameworks for growth, engagement, sentiment, and efficiency, analyzing performance data to optimize strategies.

Matching Summary

Define and lead the holistic social media strategy across Instagram, TikTok, YouTube Shorts, and emerging platforms.

Salary

up to $145,000 DOE; bonus; Not specified

Skills & Requirements

Must-have

  • social media strategy
  • team leadership
  • creative direction
  • content development
  • audience growth
  • platform expertise

Nice-to-have

  • cultural relevance
  • community engagement
  • brand storytelling
  • inclusivity and humor

Key Requirements

  • 8-10+ years of social media experience
  • Significant team leadership experience
  • Deep expertise in Instagram, TikTok, emerging platforms
  • Experience leading shoots and guiding creative work
  • Must be based in NYC
  • Right to work in the US

Work Rights

Must have the right to work in the US

Tailored Resume

Cover Letter