Principal Associate, Content Manager

Capital One Auto

Plano, TX, USA
Plano, tx: $109,900 - $125,400; bonus/equity: perf...
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Multi-media content strategy
B2b automotive content
Content creation and optimization
** Capital One Auto is seeking a Principal Associate, Content Manager in Plano, TX, to lead the development and execution of a B2B automotive content strategy. The ideal candidate should have extensive experience in content management, a deep understanding of the automotive industry, and strong visual communication skills. **

Job Summary

  • Lead the strategy, creation, and optimization of multi-media content for the Dealer audience, acting as the primary architect of the B2B automotive content strategy.
  • Write, edit, and produce high-quality content across various communication channels, including blogs, how-to guides, articles, e-books, videos, industry reports, and webinars.
  • Partner with internal SEO/GEO experts to ensure content is discoverable and ranks for high-intent Dealer searches, while also proactively developing visual content and graphics.

Matching Summary

Match Score: 75

** Capital One Auto is seeking a Principal Associate, Content Manager in Plano, TX, to lead the development and execution of a B2B automotive content strategy. The ideal candidate should have extensive experience in content management, a deep understanding of the automotive industry, and strong visual communication skills. **

Salary

Plano, TX: $109,900 - $125,400; Bonus/Equity: Performance based incentive compensation; Benefits: Comprehensive, competitive, and inclusive set of health, financial and other benefits

Skills & Requirements

Must-have

  • multi-media content strategy
  • B2B automotive content
  • content creation and optimization
  • agency partner management
  • SEO/GEO principles
  • Adobe Creative Suite

Nice-to-have

  • AI-integrated workstreams
  • automotive industry understanding
  • meticulous attention to detail

Key Requirements

  • Bachelor’s Degree or military experience
  • At least 5 years of content workflow/production experience
  • 3+ years managing external vendors/agencies
  • 3+ years CMS management, digital photography, Adobe Photoshop

Work Rights

Not specified

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