Director, Channel Marketing

Veracode

Burlington, MA, United States
**
12+ years marketing experience
5+ years channel leadership
Application security ecosystem knowledge
** Veracode is seeking a Director of Channel & Alliances Marketing to drive global marketing efforts across various partner ecosystems, including resellers and technology alliances. The ideal candidate will have extensive experience in application security and channel marketing, with a focus on strategy, execution, and building programs that generate revenue. **

Job Summary

  • Veracode is seeking a strategic leader to define and execute the global channel and alliances marketing vision aligned with revenue goals.
  • The role requires deep expertise in the application security partner ecosystem to build programs driving revenue through distributors, VARs, GSIs, and MSSPs.
  • Success involves managing end-to-end channel marketing programs including sell-to, sell-through, and sell-with motions alongside OEM integration launches.

Matching Summary

Match Score: 75

** Veracode is seeking a Director of Channel & Alliances Marketing to drive global marketing efforts across various partner ecosystems, including resellers and technology alliances. The ideal candidate will have extensive experience in application security and channel marketing, with a focus on strategy, execution, and building programs that generate revenue. **

Skills & Requirements

Must-have

  • 12+ years marketing experience
  • 5+ years channel leadership
  • Application security ecosystem knowledge
  • MSSP business model expertise
  • OEM co-marketing program execution
  • MDF and partner incentive management

Nice-to-have

  • Strategic partnership mindset
  • Cross-functional collaboration skills
  • Global team leadership experience
  • Technical alliance narrative building

Key Requirements

  • Bachelor's degree in Marketing or Business Administration
  • 12+ years of marketing experience
  • 5+ years in channel/alliance marketing leadership
  • Deep cybersecurity partner ecosystem knowledge

Work Rights

Not specified

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