Manager, Imx - Customer Marketing, Retail

Coca-Cola

Shanghai, China
On-site
Retail channel growth architecture
Portfolio expansion strategies
Trade investment effectiveness
Coca-Cola is seeking a Manager for Customer Marketing in Retail, based in Shanghai, China. The role involves defining and leading activation strategies for retail channels, optimizing trade investment, and strengthening partnerships to drive revenue growth across the region

Job Summary

  • The Manager, Customer Marketing – Retail defines and leads activation strategy across modern trade, key national retail chains, and wholesale environments serving at-home consumption occasions across GCM.
  • This role owns retail channel growth architecture, portfolio expansion strategies, and trade investment effectiveness, directly influencing revenue growth and promotional ROI across China’s complex retail landscape.
  • Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale and a high-visibility role partnering with senior Marketing, Category, and Commercial leaders.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Manager for Customer Marketing in Retail, based in Shanghai, China. The role involves defining and leading activation strategies for retail channels, optimizing trade investment, and strengthening partnerships to drive revenue growth across the region.

Skills & Requirements

Must-have

  • Retail channel growth architecture
  • Portfolio expansion strategies
  • Trade investment effectiveness
  • In-store execution frameworks
  • Seasonal activation strategy
  • Promotional mechanics design

Nice-to-have

  • O2O retail integration
  • Growth mindset
  • Curious, empowered, inclusive, agile

Key Requirements

  • Bachelor’s degree required
  • 3-8 years FMCG experience
  • Strong understanding of China modern trade
  • Experience managing national activation programs
  • Proven cross-functional leadership

Work Rights

Not specified

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