Senior Analyst, Marketing Analytics

Remote

Remote
Base: $52,600 - $147,950 usd; bonus/equity: not sp...
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B2b saas marketing analytics
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
** Remote is seeking a Senior Analyst in Marketing Analytics to drive strategic insights and enhance their global marketing strategy. The role requires extensive experience in marketing analytics, particularly within B2B SaaS, and proficiency in attribution modeling and data analysis. **

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy by perfecting attribution logic and quantifying brand awareness impact.
  • You will lead the development and refinement of attribution models, establish frameworks for measuring marketing channels including Share of Voice, and drive strategic planning and forecasting for marketing investments.
  • This role offers the opportunity to analyze the B2B funnel from awareness to revenue, identify friction points, and act as a guardian of marketing data integrity, ensuring a single source of truth.

Matching Summary

Match Score: 75

** Remote is seeking a Senior Analyst in Marketing Analytics to drive strategic insights and enhance their global marketing strategy. The role requires extensive experience in marketing analytics, particularly within B2B SaaS, and proficiency in attribution modeling and data analysis. **

Salary

Base: $52,600 - $147,950 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B SaaS marketing analytics
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Full-funnel reporting
  • Share of Voice (SoV) analysis
  • Snowflake, dbt, BI tools
  • Salesforce, HubSpot, Sigma, Tableau, Looker

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities
  • Strategic communication with executives
  • Mentoring senior analysts

Key Requirements

  • Extensive professional experience in marketing analytics
  • Professional fluency in written and spoken English
  • Demonstrates strong automation and AI capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter