Analista De Marketing Pleno - Projetos De Inovação De Produto - Vaga Afirmativa Para Pessoas Com Deficiência (pcd)
Diageo
São Paulo, SP, Brazil
Hybrid (2-3 times per week in-office)
Project management in marketing or innovation
Cross-functional stakeholder coordination
Business case development and financial analysis
Diageo is seeking a Marketing Analyst for Product Innovation in São Paulo, Brazil, focusing on enhancing their brand portfolio through strategic insights and project management. The role emphasizes understanding consumer behavior, trends, and technologies to drive innovation and sustainability while supporting an inclusive workplace
Job Summary
This role serves as a strategic bridge between consumer insights and sustainable brand innovation within Diageo's global portfolio.
The position requires managing end-to-end project lifecycles including new launches, line extensions, and packaging redesigns while coordinating with multifunctional teams.
Candidates will support data-driven decision-making by analyzing market trends, building business cases, and monitoring post-launch performance indicators.
Matching Summary
Match Score: 85
Diageo is seeking a Marketing Analyst for Product Innovation in São Paulo, Brazil, focusing on enhancing their brand portfolio through strategic insights and project management. The role emphasizes understanding consumer behavior, trends, and technologies to drive innovation and sustainability while supporting an inclusive workplace.
Skills & Requirements
Must-have
Project management in marketing or innovation
Cross-functional stakeholder coordination
Business case development and financial analysis
Market trend and consumer behavior analysis
Budget management for product launches
Nice-to-have
Experience with packaging design processes
Familiarity with graphic arts approval workflows
Background in trade or product areas
Collaborative mindset in diverse teams
Strategic thinking for brand evolution
Key Requirements
Bachelor's degree in Marketing, Administration, Engineering, Economics, or related field
Prior experience in project management within marketing or product innovation
Availability for hybrid work model (2-3 days onsite in Vila Olímpia, São Paulo)