Gerente De Mídia Brasil

Haleon

Brazil
Digital media negotiation with google and facebook
Full funnel audience strategy implementation
Data-driven insights from brand lifts and mmms
The role involves co-leading brand and market combinations with the Marketing team to drive strategic digital transformation and campaign performance

Job Summary

  • The role involves co-leading brand and market combinations with the Marketing team to drive strategic digital transformation and campaign performance.
  • Candidates will implement a full funnel audience strategy while iterating on tests and learnings aligned with global business objectives.
  • The position requires creating quarterly performance reports and driving innovation through partnerships with key suppliers like Google and Facebook.

Matching Summary

The role involves co-leading brand and market combinations with the Marketing team to drive strategic digital transformation and campaign performance.

Skills & Requirements

Must-have

  • Digital media negotiation with Google and Facebook
  • Full funnel audience strategy implementation
  • Data-driven insights from Brand Lifts and MMMs
  • Cross-functional collaboration with Marketing and Analytics
  • Quarterly performance reporting to Directors

Nice-to-have

  • Experience in fast-paced consumer goods environment
  • Agile and performance-focused culture adaptability
  • Innovation in media sponsorships and TV actions
  • Strong stakeholder communication skills

Key Requirements

  • Bachelor's degree in Marketing, Statistics, Math, Economics or related field
  • Proven experience in marketing or media within consumer goods or agency settings
  • Ability to translate complex analysis into actionable insights

Work Rights

Not specified

Tailored Resume

Cover Letter