Emarketing Senior Brand Manager Cbec

Len Viral

**
E-commerce campaign and content planning
Tmall kol livestreaming expertise
In-site integrated campaign management
** Haleon is seeking an Emarketing Senior Brand Manager to lead e-commerce campaigns and content strategies for its portfolio of health brands. The ideal candidate should have at least five years of experience in e-commerce marketing, particularly with platforms like Tmall and JD, and possess strong analytical and communication skills. **

Job Summary

  • In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
  • Lead to establish, maintain and improve EC communication assets, and provide design guidance to Sales/TP.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

Match Score: 75

** Haleon is seeking an Emarketing Senior Brand Manager to lead e-commerce campaigns and content strategies for its portfolio of health brands. The ideal candidate should have at least five years of experience in e-commerce marketing, particularly with platforms like Tmall and JD, and possess strong analytical and communication skills. **

Skills & Requirements

Must-have

  • E-commerce campaign and content planning
  • Tmall KOL livestreaming expertise
  • In-site integrated campaign management
  • Data analysis for EC performance
  • Develop EC communication assets

Nice-to-have

  • Agile, performance-focused culture
  • Deep human understanding and trusted science
  • Win as One strategy
  • Self-motivated and result driven

Key Requirements

  • Minimum 5 years working experience in EC or Marketing
  • Tmall or JD experience is a must
  • Strong business sense and in-depth EC knowledge
  • Familiar with wellness and competitor EC marketing

Work Rights

Not specified

Tailored Resume

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