Lead Gen Operations Senior Analyst

Salesforce

Not specified (considering potential for hybrid or remote work based on industry trends).
Campaign trafficking and qa processes
Crm and lead management platforms
Paid media environment experience
Salesforce is seeking a Lead Gen Operations Senior Analyst to optimize their lead generation and campaign activation platform within the Media Operations, Technology & Intelligence (MOTI) team. The role emphasizes operational stability, complex campaign management, and process improvement, requiring strong experience in campaign activation and lead operations

Job Summary

  • This role serves as a senior escalation point for complex lead generation issues within the Media Operations team.
  • The position involves transitioning lead generation activation from external partners to full internal ownership at Salesforce.
  • Candidates will contribute to refining execution standards and workflows while supporting the team's operational excellence goals.

Matching Summary

Match Score: 85

Salesforce is seeking a Lead Gen Operations Senior Analyst to optimize their lead generation and campaign activation platform within the Media Operations, Technology & Intelligence (MOTI) team. The role emphasizes operational stability, complex campaign management, and process improvement, requiring strong experience in campaign activation and lead operations.

Skills & Requirements

Must-have

  • Campaign trafficking and QA processes
  • CRM and lead management platforms
  • Paid media environment experience
  • Data flow and integration knowledge
  • Publisher certification processes

Nice-to-have

  • Test-and-learn mindset for improvement
  • Experience with MARS and Datorama
  • Strong root-cause analysis skills
  • Ability to work in fast-paced environments
  • Cross-functional collaboration skills

Key Requirements

  • Demonstrated experience in ad operations or campaign activation
  • Strong understanding of CRM systems and lead management platforms
  • Experience collaborating with cross-functional partners like Sales Ops

Work Rights

Not specified

Tailored Resume

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