Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone
Job Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone.
Manage the end-to-end promotion process, collaborating with various departments and creative agencies to ensure effectiveness, compliance, and brand consistency.
Optimize promotional funnels across channels, analyze data and insights to improve campaign results, and experiment with new formats to make banking products more appealing.
Matching Summary
Develop, implement, and monitor promotional initiatives for banking products, creating engaging campaign concepts with a non-banking, customer-friendly tone.
Skills & Requirements
Must-have
Brand or marketing experience
Manage promotional initiatives autonomously
Operational aptitude, precision, agility
Copywriting and simplification skills
Manage multiple projects simultaneously
Nice-to-have
Dynamic and action-oriented mindset
Proactivity and willingness to experiment
Fast and pragmatic problem-solving
Data-driven and A/B testing familiarity
CRM and customer journey optimization experience
Key Requirements
Fixed term contract
Experience in brand or marketing
Ability to design and manage promotional initiatives autonomously
Strong operational aptitude, precision, and agility
Excellent copywriting and simplification skills
Comfortable working on multiple projects simultaneously