This role is responsible for designing, testing, and globally rolling out new data and measurement solutions, thereby providing clients with access to new technologies, data, audiences, and advanced measurement and attribution capabilities
Job Summary
This role is responsible for designing, testing, and globally rolling out new data and measurement solutions, thereby providing clients with access to new technologies, data, audiences, and advanced measurement and attribution capabilities.
The ideal candidate will have extensive experience in ad measurement, covering various campaign objectives, and proficiency in techniques like brand lift surveys, attribution, incrementality, and MMM.
WPP Media offers a culture of innovation, opportunities for growth within global networks, and benefits including competitive medical, retirement plans, and paid time off.
Matching Summary
This role is responsible for designing, testing, and globally rolling out new data and measurement solutions, thereby providing clients with access to new technologies, data, audiences, and advanced measurement and attribution capabilities.
Skills & Requirements
Must-have
Data and measurement solutions
Ad measurement expertise
Programmatic advertising
Cloud platforms and SQL
Explain complex technical concepts
Nice-to-have
Addressable TV measurement
Third-party vendor management
Data privacy regulations knowledge
Key Requirements
Experience in data and measurement
Experience across multiple markets
Technical proficiency with cloud platforms, SQL, APIs and data warehousing
Knowledge of data privacy and security regulations