Marketing Personalization Manager, Salt Lake City, Ut

Craft Education

Salt Lake City, UT, United States
Base: $73,000.00 - $109,400.00; bonus/equity: elig...
Fully remote (not specified, but inferred from the nature of the role and company culture)
Website personalization strategy
Conversion rate optimization
Data-driven decision making
Craft Education is seeking a Marketing Personalization Manager in Salt Lake City, UT, to lead personalization strategies aimed at enhancing the prospective student experience. The role requires strong data-driven decision-making skills and collaboration across various teams to optimize marketing efforts

Job Summary

  • WGU is driven by a mission to expand access to higher education through online, competency-based degree programs and is committed to being a great place to work for a diverse workforce.
  • The Personalization Manager leads audience level personalization across the WGU marketing experience to increase positive user behavior and optimize the student journey.
  • This full-time position offers comprehensive benefits including bonuses, medical and dental coverage, flexible paid time off, parental leave, and discounted tuition.

Matching Summary

Match Score: 85

Craft Education is seeking a Marketing Personalization Manager in Salt Lake City, UT, to lead personalization strategies aimed at enhancing the prospective student experience. The role requires strong data-driven decision-making skills and collaboration across various teams to optimize marketing efforts.

Salary

Base: $73,000.00 - $109,400.00; Bonus/Equity: Eligible for bonuses; Benefits: Medical, dental, vision, telehealth, mental healthcare, retirement savings, paid time off, parental leave

Skills & Requirements

Must-have

  • website personalization strategy
  • conversion rate optimization
  • data-driven decision making
  • A/B and multivariate testing
  • collaboration with cross-functional teams
  • experience with personalization tools
  • knowledge of JavaScript, HTML, CSS

Nice-to-have

  • student-focused marketing
  • strategic vision and innovation
  • human-first ethos
  • project management skills
  • experience with headless CMS
  • familiarity with CDP systems
  • UX design collaboration

Key Requirements

  • Bachelor’s degree or equivalent experience
  • Five years or more experience in personalization or conversion optimization
  • Proficient in personalization and A/B testing tools
  • Experience with analytics tools like Adobe Customer Journey Analytics
  • Experience with UX design principles and tools
  • Certifications in Conversion Rate Optimization or Digital Analytics preferred
  • Ability to travel up to 20%

Work Rights

Not specified

Tailored Resume

Cover Letter