Digital Marketing Manager

Manulife

Toronto, Ontario, Canada
Base: $92,900.00 cad - $142,900.00 cad; bonus/equi...
Hybrid
Martech and multi-channel communications
Develop data-driven marketing strategies
Lead integrated digital marketing strategies
The Digital Marketing Manager will lead the development, execution, and continuous optimization of integrated digital marketing strategies, with the goal of ensuring customers receive clear, timely, and effective information that enhances their overall experience

Job Summary

  • The Digital Marketing Manager will lead the development, execution, and continuous optimization of integrated digital marketing strategies, with the goal of ensuring customers receive clear, timely, and effective information that enhances their overall experience.
  • We’ll empower you to learn and grow the career you want.
  • We offer eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.

Matching Summary

The Digital Marketing Manager will lead the development, execution, and continuous optimization of integrated digital marketing strategies, with the goal of ensuring customers receive clear, timely, and effective information that enhances their overall experience.

Salary

Base: $92,900.00 CAD - $142,900.00 CAD; Bonus/Equity: Incentive programs and incentive compensation tied to business and individual performance; Benefits: Health, dental, mental health, vision, disability, life insurance, retirement savings plans, paid time off

Skills & Requirements

Must-have

  • MarTech and multi-channel communications
  • Develop data-driven marketing strategies
  • Lead integrated digital marketing strategies
  • Measure and report marketing performance
  • Optimize campaigns using insights and data
  • Experience with MarTech tools

Nice-to-have

  • Flexible mindset and multitasking abilities
  • Curiosity to learn and improve customer experience
  • Thrives in a collaborative environment
  • Bilingualism (English and French) is an asset

Key Requirements

  • 8-10+ years of marketing experience
  • University or college degree in marketing, communications, media, or related field
  • Proven experience developing and leading digital marketing strategies
  • Strong analytical skills
  • Experience with A/B testing
  • Exceptional writing and editing abilities

Work Rights

Not specified

Tailored Resume

Cover Letter