Hybrid (at least 50% in-office or field time quarterly, with flexibility for remote work)
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization experience
Workday is seeking a Campaign Director for the CIO persona, responsible for leading the global go-to-market campaign targeting enterprise IT buyers. This senior-level position involves orchestrating cross-functional teams to create cohesive, impactful marketing campaigns in a complex, matrixed environment
Job Summary
This role defines and drives Workday's global go-to-market campaign for the enterprise IT buyer, positioning the company as the definitive leader in enterprise AI.
The Campaign Director will translate complex technology including platform, applications, and agentic capabilities into clear narratives that connect innovation to tangible CIO outcomes.
Workday offers a flexible work approach requiring at least half of the time each quarter in-office or with customers, combined with competitive compensation and benefits.
Matching Summary
Match Score: 85
Workday is seeking a Campaign Director for the CIO persona, responsible for leading the global go-to-market campaign targeting enterprise IT buyers. This senior-level position involves orchestrating cross-functional teams to create cohesive, impactful marketing campaigns in a complex, matrixed environment.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Base: $144,000 - $255,800 USD (Other US); Bonus/Equity: Eligible for Workday Bonus Plan and stock grants; Benefits: Comprehensive health and wellness packages available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrixed organization experience
Full-funnel campaign design expertise
Enterprise AI and platform knowledge
Nice-to-have
Executive presence and influence skills
Sun-drenched optimism and drive
Cross-functional collaboration abilities
Strategic optimization mindset
Hands-on player-coach approach
Key Requirements
10+ years leading global B2B marketing campaigns
8-10+ years experience marketing to technical buyers
5+ years in complex matrixed organizations
Experience with Salesforce, Marketo, Tableau tools