Base: $187,000 - $253,115; bonus/equity: not speci...
Define product narrative and market value
Own market segmentation and buyer insights
Develop positioning and messaging architecture
Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers
Job Summary
Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers.
This role will own market segmentation, positioning, messaging architecture, and competitive strategy, ensuring that Acrisure’s offerings are clearly differentiated and aligned to priority buyers and growth segments.
Acrisure offers a comprehensive suite of benefits including medical, dental, vision insurance, life and disability insurance, fertility benefits, wellness resources, generous paid time off, an Employee Assistance Program, a 401(k) plan with immediate vesting, and paid parental leave.
Matching Summary
Acrisure is seeking a Director of Product Marketing to define and lead the product narrative that connects Acrisure’s growing portfolio across risk, workforce, and technology solutions to clear market value for priority buyers.
Salary
Base: $187,000 - $253,115; Bonus/Equity: Not specified; Benefits: Comprehensive suite of benefits and perks
Skills & Requirements
Must-have
Define product narrative and market value
Own market segmentation and buyer insights
Develop positioning and messaging architecture
Translate complex solutions into compelling narratives
Drive competitive intelligence and market strategy
Shape product strategy through market insight
Partner with GTM strategy for commercial activation
Nice-to-have
Entrepreneurial spirit and accountability
Collaborative cross-functional leadership
Data-informed decision making
Building and scaling functions
Key Requirements
10+ years of experience in Product Marketing
Bachelor's degree in Marketing, Business, Communications
Experience building or scaling product marketing capabilities
Experience working closely with Product and Revenue teams
Background in B2B Insurance, SaaS, enterprise software preferred