CRM Executive

UPPER SPRING CONSULTING PTE. LTD.

Singapore, Singapore
Not specified
Develop and execute membership campaigns
Edm and sms platform experience
Data mining and customer behavior analysis
UPPER SPRING CONSULTING PTE. LTD. is seeking a CRM Executive for a well-established FMCG retailer in Singapore to enhance member engagement through effective campaign strategies. The ideal candidate will have experience in CRM campaigns, data analysis, and a strong command of communication tools

Job Summary

  • The role involves developing, executing, and optimizing membership campaigns to increase acquisition and retention.
  • Candidates will be responsible for curating targeted content and conducting A/B tests on EDM and SMS channels.
  • The position requires collaborating with stakeholders to innovate customer communications across multiple digital platforms.

Matching Summary

Match Score: 85

UPPER SPRING CONSULTING PTE. LTD. is seeking a CRM Executive for a well-established FMCG retailer in Singapore to enhance member engagement through effective campaign strategies. The ideal candidate will have experience in CRM campaigns, data analysis, and a strong command of communication tools.

Skills & Requirements

Must-have

  • Develop and execute membership campaigns
  • EDM and SMS platform experience
  • Data mining and customer behavior analysis
  • Campaign segmentation and A/B testing
  • Excel advanced functions Pivot Tables VLOOKUP

Nice-to-have

  • Familiarity with Adobe Campaign tools
  • HTML knowledge for email design
  • Detail-oriented data-driven mindset
  • Strong organizational multitasking skills
  • Interest in loyalty programmes

Key Requirements

  • Diploma or Degree in Business Marketing
  • 1 to 3 years FMCG CRM experience
  • Proficiency in Excel including Pivot Tables

Work Rights

Not specified

Tailored Resume

Cover Letter