The Manager, Digital Brand Data plays a critical role in operationalizing the organization’s brand data strategy with a strong emphasis on CRM, marketing technology, and customer-centric activation
Job Summary
The Manager, Digital Brand Data plays a critical role in operationalizing the organization’s brand data strategy with a strong emphasis on CRM, marketing technology, and customer-centric activation.
This role ensures customer and brand data is structured, integrated, and activation-ready across marketing platforms to support lifecycle marketing, personalization, and growth initiatives grounded in how customers actually behave and make decisions.
We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us.
Matching Summary
The Manager, Digital Brand Data plays a critical role in operationalizing the organization’s brand data strategy with a strong emphasis on CRM, marketing technology, and customer-centric activation.
Skills & Requirements
Must-have
CRM and Marketing Technology integration
Customer data structure and activation
Lifecycle marketing and personalization
Digital psychology and marketing principles
Data-driven marketing use cases
Cross-functional collaboration with IT and Analytics
Nice-to-have
Travel, hospitality, or consumer brand experience
Building data solutions for segmentation
Influencing customer engagement and conversion
Key Requirements
6–8 years of experience in CRM, MarTech, marketing operations, or data-focused roles
Bachelor’s degree in business, Marketing, Analytics, Information Systems, or related field