Director, Mass Media

Grow Therapy

New York, NY, United States
Base: $189,000–$231,000 usd annually; bonus/equity...
On-site
Mass media strategy and execution
Tv, streaming, and audio platforms
Incrementality testing and roadmaps
Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care

Job Summary

  • Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
  • In this role, you will own the strategy, execution, and performance management of all mass media channels.
  • Full Time Employee Benefits include comprehensive health coverage, parental leave, financial wellness, and mental & physical health support.

Matching Summary

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.

Salary

Base: $189,000–$231,000 USD Annually; Bonus/Equity: Not specified; Benefits: Comprehensive Health Coverage, Parental Leave, 401(k), Equity Opportunities, Stipends, Flexible PTO, Winter Break, Wellness Stipends, Therapy Access, Wellness App Memberships, Pet Insurance, Commuter Benefits, Global Travel Assistance

Skills & Requirements

Must-have

  • Mass media strategy and execution
  • TV, streaming, and audio platforms
  • Incrementality testing and roadmaps
  • Advanced measurement models
  • Manage media budgets and vendors
  • Cross-functional collaboration

Nice-to-have

  • Entrepreneurial and mission-driven
  • Solutions-oriented approach
  • Passion for creative marketing

Key Requirements

  • 10+ years of experience in mass media
  • Scaling TV and audio channels
  • Multi-million-dollar budgets
  • Incrementality testing, attribution frameworks, MMM
  • Third party measurement platforms
  • Agency relationship management

Work Rights

Not specified

Tailored Resume

Cover Letter