BP Retail UK is seeking a Brand Specialist to lead the localization and management of Castrol's website content and oversee the brand's social media strategy. The role involves innovative content creation, planning for sponsorships, and supporting marketing campaigns, requiring a blend of digital marketing skills and brand management expertise
Job Summary
The role involves leading Castrol website content localization and managing owned media planning across all social platforms.
Candidates will develop local communication plans for non-F1 global sponsorships including FE, W2RC, and WRC events.
This position requires supporting big offline events like the IWS Distribution Conference and Chengdu Auto Show while collaborating with global teams on asset development.
Matching Summary
Match Score: 85
BP Retail UK is seeking a Brand Specialist to lead the localization and management of Castrol's website content and oversee the brand's social media strategy. The role involves innovative content creation, planning for sponsorships, and supporting marketing campaigns, requiring a blend of digital marketing skills and brand management expertise.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Castrol website content localization
Owned media full-year planning
Social platform content creation
Global sponsorship communication plans
Offline event planning and development
Nice-to-have
Disruptive content strategy for free traffic
Celebrity selection and sourcing experience
Hybrid category communication expertise
Channel team activation support skills
Hot topic trend riding capabilities
Key Requirements
Up to 25% travel requirement
Experience in brand management and digital marketing