Evp, Head Of Activation - Carat

Carat

New York, US
Base: $236,000 - $350,000; bonus/equity: discretio...
Hybrid
Evp level leadership
Media activation practice
Cross-channel performance integration
This role is responsible for overseeing and evolving the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation

Job Summary

  • This role is responsible for overseeing and evolving the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.
  • Key responsibilities include defining and advancing cross-channel Activation craft standards, driving capability evolution through AI-enabled workflows, and cultivating a high-performing Activation community.
  • Benefits include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick leave, and parental leave.

Matching Summary

This role is responsible for overseeing and evolving the Media Activation practice across Search, Social, Video, Programmatic, Local, and Commerce, driving cross-channel performance integration and embedding AI-powered innovation.

Salary

Base: $236,000 - $350,000; Bonus/Equity: discretionary incentive compensation; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • EVP level leadership
  • Media Activation practice
  • cross-channel performance integration
  • AI-powered innovation
  • Search, Social, Video, Programmatic, Local, Commerce

Nice-to-have

  • operational rigor
  • transformative thinking
  • elevating craft excellence
  • building a fluid workforce
  • marketplaces & partnerships

Key Requirements

  • 13+ years digital marketing experience
  • 7+ years people management experience
  • 5+ years professional services experience
  • Proven track record converting retail media
  • Demonstrable knowledge of US media environment
  • Demonstrated success building complex business processes

Work Rights

Not specified

Tailored Resume

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