Principal, Workday Marketplace Marketing Lead

Workday

Not specified; not specified; not specified
Fully remote
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on growth, adoption, and revenue impact through partner solutions. The role requires extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and offers a collaborative, fully remote work environment

Job Summary

  • This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
  • The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
  • Workday offers a flexible work approach requiring at least 50% time in-office or in the field each quarter to foster community and connection.

Matching Summary

Match Score: 85

Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive the marketing strategy for its Marketplace, focusing on growth, adoption, and revenue impact through partner solutions. The role requires extensive experience in B2B SaaS marketing, particularly within partner ecosystems, and offers a collaborative, fully remote work environment.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 8+ years B2B SaaS marketing experience
  • Partner ecosystem or technology marketplace expertise
  • Pipeline and revenue impact delivery
  • Digital and performance marketing optimization
  • Cross-functional collaboration with sales teams

Nice-to-have

  • Co-marketing program development in cloud ecosystems
  • Strong storytelling and writing capabilities
  • Hands-on experimentation and conversion optimization
  • Experience with major tech marketplaces like AWS or Salesforce
  • Ability to translate technical solutions into value propositions

Key Requirements

  • 8+ years of B2B SaaS marketing experience
  • Proven track record delivering measurable pipeline impact
  • Experience working within partner ecosystems or marketplaces

Work Rights

Not specified

Tailored Resume

Cover Letter