Customer Marketing Senior Manager - Engagement Strategy

FanDuel

New York City, US
Base: $127,000 - $159,000 usd; bonus/equity: annua...
On-site
Customer engagement strategy
Crm communications
Messaging and narrative
FanDuel is looking for a Customer Marketing Senior Manager, Engagement Strategy to lead how FanDuel Predicts communicates with and engages customers across CRM touchpoints

Job Summary

  • FanDuel is looking for a Customer Marketing Senior Manager, Engagement Strategy to lead how FanDuel Predicts communicates with and engages customers across CRM touchpoints.
  • This role is responsible for defining how CRM communications are expressed, sequenced, and continuously improved, ensuring communications are clear, customer-centric, and evidence-driven.
  • The company offers an array of health plans, generous paid time off, annual bonus and long-term incentive opportunities, 401k with up to a 5% match, commuter benefits, and pet insurance.

Matching Summary

FanDuel is looking for a Customer Marketing Senior Manager, Engagement Strategy to lead how FanDuel Predicts communicates with and engages customers across CRM touchpoints.

Salary

Base: $127,000 - $159,000 USD; Bonus/Equity: annual bonus and long-term incentive opportunities; Benefits: medical, vision, and dental insurance; life insurance; disability insurance; 401(k) matching program; among other employee benefits

Skills & Requirements

Must-have

  • Customer engagement strategy
  • CRM communications
  • Messaging and narrative
  • Experimentation and learning
  • Cross-functional partnership

Nice-to-have

  • Strong intuition for customer behavior
  • Balancing creative thinking with rigor
  • Knowledge of sports
  • Experience in regulated industry

Key Requirements

  • 6+ years in customer marketing, CRM, or engagement strategy
  • 3+ years of managerial experience preferred
  • Demonstrated ability to design and lead experimentation

Work Rights

Not specified

Tailored Resume

Cover Letter