Social Media And Community Lead

Essity AB

Not specified (assumed to be hybrid based on company culture).
3-5 years social platform management experience
Tiktok and instagram content creation expertise
Gen z cultural fluency and trend awareness
Essity AB is seeking a Social Media and Community Lead for its brand Modibodi, focusing on engaging Gen Z audiences through culturally relevant social media content. The ideal candidate will have 3-5 years of social media management experience, particularly on platforms like TikTok and Instagram, and will be responsible for building a strong online community that drives brand growth

Job Summary

  • This role is dedicated to shaping Modibodi's social-first brand presence while driving measurable growth through culturally relevant content.
  • The successful candidate will balance creative storytelling with performance metrics to build a highly engaged community of Gen Z audiences.
  • Modibodi offers a mission-driven environment focused on creating positive social impact for people and the planet through innovative apparel.

Matching Summary

Match Score: 85

Essity AB is seeking a Social Media and Community Lead for its brand Modibodi, focusing on engaging Gen Z audiences through culturally relevant social media content. The ideal candidate will have 3-5 years of social media management experience, particularly on platforms like TikTok and Instagram, and will be responsible for building a strong online community that drives brand growth.

Skills & Requirements

Must-have

  • 3-5 years social platform management experience
  • TikTok and Instagram content creation expertise
  • Gen Z cultural fluency and trend awareness
  • Creator and influencer relationship management
  • Performance-driven content optimization skills

Nice-to-have

  • Experience in fashion or lifestyle brands
  • Exposure to paid social media strategies
  • International market content localization knowledge
  • Cross-functional collaboration with ecommerce teams
  • Strong storytelling and brand voice development

Key Requirements

  • Current full and unrestricted working rights in Australia
  • 3-5 years experience managing TikTok and Instagram platforms
  • Proven track record delivering high-performing social content

Work Rights

Must have current, full and unrestricted working rights in Australia

Tailored Resume

Cover Letter