The role involves developing integrated strategies that connect the right audience with the right content at the right moment across organic and paid channels
Job Summary
The role involves developing integrated strategies that connect the right audience with the right content at the right moment across organic and paid channels.
Candidates will be responsible for balancing long-term SEO growth with immediate SEM results to maximize search visibility throughout the customer journey.
Success in this position requires transforming search data and user behavior insights into actionable optimization strategies while maintaining cost efficiency.
Matching Summary
The role involves developing integrated strategies that connect the right audience with the right content at the right moment across organic and paid channels.
Skills & Requirements
Must-have
SEO and SEM campaign management
Google Ads and Microsoft Ads proficiency
Technical SEO and site optimization
Keyword research and competitive analysis
Data-driven optimization strategies
A/B testing for ad copy and landing pages
Nice-to-have
Gen AI tools for content and keyword research
Agentic mindset for complex problem solving
Experience with AI in search intent interpretation
Strong collaboration with creative teams
Understanding of user experience principles
Key Requirements
Track record of successful SEO and SEM campaigns
Proficiency in SEMrush, Ahrefs, or Moz
Experience managing Google Ads and Microsoft Ads
Knowledge of technical SEO including structured data