The Marketing Audience Management Analyst will manage special project requirements, marketing package development, waterfall evaluation, and offer implementation across various channels
Job Summary
The Marketing Audience Management Analyst will manage special project requirements, marketing package development, waterfall evaluation, and offer implementation across various channels.
This role requires interaction with cross-functional, cross-geographic teams, understanding business goals, and consulting on technical design with non-technical audiences.
The position involves hands-on work within the Proprietary Marketing Platform, coding and testing scenarios, and direct oversight of a critical list processing vendor.
Matching Summary
The Marketing Audience Management Analyst will manage special project requirements, marketing package development, waterfall evaluation, and offer implementation across various channels.
Skills & Requirements
Must-have
Marketing Platform coding and testing
Customer centric campaign strategies
Quantitative and analytical techniques
Cross-functional team collaboration
List processing vendor oversight
Nice-to-have
Consumer lending experience
Digital marketing optimization
Adaptation of standard procedures
Key Requirements
2-5 years digital or database marketing experience
2-5 years strategic business analysis
SQL required
Bachelors/University degree or equivalent experience