Product Manager - Demand Generation (ddt)

unilever.fr

Not specified (could imply hybrid or flexible based on company culture)
Digital product management
Demand generation
Digital marketing
Unilever is seeking a Product Manager for Demand Generation to lead the end-to-end lifecycle of digital products aimed at driving consumer demand and conversion. The ideal candidate will have 5-8+ years in digital product management, particularly within FMCG or e-commerce, and possess strong analytical and stakeholder management skills

Job Summary

  • Own the end-to-end product lifecycle for demand generation digital products, from ideation to scale, defining the product vision, roadmap, and success metrics aligned with business and marketing objectives.
  • Enable digital demand generation across the funnel (awareness, consideration, conversion, retention) by partnering with distributors to embed capabilities into campaigns and drive adoption of tools like CRM and marketing automation.
  • Stay up to date on digital demand generation trends, tools, and best practices, identifying opportunities to pilot new platforms and build demand generation capability across teams.

Matching Summary

Match Score: 85

Unilever is seeking a Product Manager for Demand Generation to lead the end-to-end lifecycle of digital products aimed at driving consumer demand and conversion. The ideal candidate will have 5-8+ years in digital product management, particularly within FMCG or e-commerce, and possess strong analytical and stakeholder management skills.

Skills & Requirements

Must-have

  • digital product management
  • demand generation
  • digital marketing
  • performance marketing
  • data-driven mindset
  • agile environments

Nice-to-have

  • sustainable living focus
  • inclusive and flexible environment
  • superior consumer experiences
  • cross-functional collaboration

Key Requirements

  • 5-8+ years in digital product management
  • Proven experience driving digital marketing products
  • Experience in cross-functional, agile environments
  • FMCG, e-commerce, or large matrix organization experience preferred

Work Rights

Not specified

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