Job Summary

• Lead the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences, owning search advertising performance across the full funnel.
• Develop and implement best practices across traditional Search and AI-driven search channels, establishing standards, focus areas, core KPIs, and SLAs for vendor partners.
• Analyze search advertising and AI advertising performance, delivering actionable insights and translating data into clear strategic recommendations for growth.

Matching Summary

Salary

Base: $85,000-$105,000; Bonus/Equity: Plus bonus; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Lithia Learning Center, Vehicle Purchase Discounts, Wellness Programs

Skills & Requirements

Key Requirements

• 4-6+ years in Search advertising
• Experience in automotive marketing
• Proven experience managing substantial paid search budgets
• Strong understanding of analytics platforms (GA4, GSC, Looker)
• Familiarity with AI/LLM search systems

Work Rights