Lead the strategic management, positioning, and execution of FMC’s Cyazypyr®-powered insecticide portfolio to ensure brand equity, market share growth, and alignment with FMC’s global strategy
Job Summary
Lead the strategic management, positioning, and execution of FMC’s Cyazypyr®-powered insecticide portfolio to ensure brand equity, market share growth, and alignment with FMC’s global strategy.
Develop and implement annual brand plans, define brand positioning, manage product lifecycle and pricing strategy, and design integrated marketing campaigns across various touchpoints.
Partner with sales, regulatory, supply chain, and R&D teams, provide training and support to sales teams, and track brand performance metrics including sales, market share, and profitability.
Matching Summary
Lead the strategic management, positioning, and execution of FMC’s Cyazypyr®-powered insecticide portfolio to ensure brand equity, market share growth, and alignment with FMC’s global strategy.
Skills & Requirements
Must-have
strategic brand management
portfolio profitability
integrated marketing campaigns
farmer-centric messaging
cross-functional collaboration
market research and analysis
Nice-to-have
innovation for agriculture
solutions for the planet
bold thinkers and collaborative doers
Key Requirements
B.Sc / MSc – Agri/Horti
MBA/PGDM in Marketing, Agribusiness, or related discipline