Lead Sonder’s go-to-market (GTM) strategy for new and existing products and solutions, connecting customer needs, market insights, and Sonder’s evolving product suite
Job Summary
Lead Sonder’s go-to-market (GTM) strategy for new and existing products and solutions, connecting customer needs, market insights, and Sonder’s evolving product suite.
Develop and own product positioning, messaging, and value propositions, and lead GTM planning and execution for product and solution launches.
Partner with Product, Growth, and Commercial teams to align product releases with business goals and craft clear, compelling stories that connect Sonder’s capabilities to customer value.
Matching Summary
Lead Sonder’s go-to-market (GTM) strategy for new and existing products and solutions, connecting customer needs, market insights, and Sonder’s evolving product suite.
Skills & Requirements
Must-have
Go-to-market strategy and execution
Product positioning and messaging
Customer insights and market trends
Cross-functional team collaboration
Data-driven GTM performance optimization
Nice-to-have
Passion for meaningful work
Translating complexity into clarity
Building inspiring narratives
Driving alignment across diverse teams
Key Requirements
5+ years’ experience in product marketing
Proven track record launching and scaling SaaS products
Strong communicator with exceptional storytelling
Ability to turn product features into compelling value propositions
Experience partnering cross-functionally with Product, Sales, and Growth teams
Analytical mindset with a data-driven approach
Comfortable navigating ambiguity and balancing strategy with execution