Director Of Sponsorship Strategy & Experiential Activations

CarePlus Health Plans Inc

Arlington, VA, US
Base: $168,000 - $231,000 py; bonus/equity: eligib...
Hybrid
10+ years sponsorship marketing experience
3+ years leading enterprise-level initiatives
Experience with national sports entertainment partnerships
The Director of Sponsorship Strategy & Experiential Activations at CarePlus Health Plans Inc. will lead the development and execution of enterprise-level sponsorships and experiential marketing strategies to enhance brand engagement and drive business impact. The ideal candidate will possess extensive experience in sponsorship marketing and a strong ability to influence cross-functional teams

Job Summary

  • This role defines the strategic direction for Humana's enterprise approach to sponsorships, partnerships, and experiential marketing to drive measurable business impact.
  • The position requires leading high-volume experiential programs that meet strict compliance requirements while maintaining creativity and brand relevance across diverse audiences.
  • Humana offers competitive benefits including medical, dental, vision, 401(k) retirement savings, paid time off, and potential bi-weekly internet expense payments for remote employees.

Matching Summary

Match Score: 85

The Director of Sponsorship Strategy & Experiential Activations at CarePlus Health Plans Inc. will lead the development and execution of enterprise-level sponsorships and experiential marketing strategies to enhance brand engagement and drive business impact. The ideal candidate will possess extensive experience in sponsorship marketing and a strong ability to influence cross-functional teams.

Salary

Base: $168,000 - $231,000 per year; Bonus/Equity: Eligible for incentive plan based on performance; Benefits: Medical, dental, vision, 401(k), PTO, parental leave, disability, life insurance

Skills & Requirements

Must-have

  • 10+ years sponsorship marketing experience
  • 3+ years leading enterprise-level initiatives
  • Experience with national sports entertainment partnerships
  • Strategic framework development for brand differentiation
  • Cross-functional stakeholder influence without authority

Nice-to-have

  • Master's degree in Marketing or Healthcare Management
  • Agile marketing model experience
  • Large budget oversight capabilities
  • Strong familiarity with marketing analytics
  • Proven success in enterprise transformation

Key Requirements

  • Bachelor's degree required
  • 10+ years progressive experience in sponsorship or experiential marketing
  • 3+ years leading enterprise-level sponsorship initiatives
  • Experience in regulated enterprise environments
  • Ability to negotiate and govern strategic brand partnerships

Work Rights

Not specified

Tailored Resume

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