Experience & Optimisation Consultant

WPP (VML MAP)

Madrid, Spain
On-site
4+ years experience in customer insight strategy
Strong storytelling and data visualization skills
Experience with qualitative and quantitative analysis
WPP (VML MAP) is seeking an Experience & Optimisation Consultant in Madrid, Spain, to help clients translate business challenges into actionable strategies through data-driven insights and collaboration. The ideal candidate will have substantial experience in customer insight strategy, excellent storytelling abilities, and a consulting mindset to support client engagement and optimization efforts

Job Summary

  • This role involves partnering with clients to define structured approaches that deliver insights and optimization opportunities driving real impact.
  • You will present complex data insights to stakeholders using clear visualizations and compelling storytelling to turn analysis into strategic recommendations.
  • The position is part of VML MAP, a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data and personalization.

Matching Summary

Match Score: 85

WPP (VML MAP) is seeking an Experience & Optimisation Consultant in Madrid, Spain, to help clients translate business challenges into actionable strategies through data-driven insights and collaboration. The ideal candidate will have substantial experience in customer insight strategy, excellent storytelling abilities, and a consulting mindset to support client engagement and optimization efforts.

Skills & Requirements

Must-have

  • 4+ years experience in customer insight strategy
  • Strong storytelling and data visualization skills
  • Experience with qualitative and quantitative analysis
  • Consulting mindset with workshop facilitation skills

Nice-to-have

  • Familiarity with CRM marketing and loyalty programs
  • Background in customer segmentation strategy
  • Passion for consumer psychology and human behavior
  • Advanced degree in relevant field

Key Requirements

  • B.S. or B.A. required in marketing, statistics, behavioral economics, or psychology
  • 4+ years of client-facing experience in marketing agency or consultancy
  • Proven track record delivering actionable insights for customer experience strategy

Work Rights

Not specified

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