Global Marketing Manager - Defense (m/w/d)

Rolls-Royce Motor Cars

Friedrichshafen, Germany
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Global marketing strategies
Multichannel campaign management
Account-based marketing
** Rolls-Royce Motor Cars is seeking a Global Marketing Manager for its Defense segment in Friedrichshafen, Germany. The ideal candidate will have extensive experience in B2B marketing, particularly within the defense sector, and will be responsible for developing and executing integrated marketing strategies and campaigns. **

Job Summary

  • Develop and implement global marketing strategies and campaigns for the Defense segment in close coordination with product management, sales, and business units.
  • Conceptualize, manage, and optimize integrated multichannel campaigns (online/offline) to increase brand awareness, engagement, and lead generation.
  • Support new product and system launches, including the development of communication plans and concrete action packages.

Matching Summary

Match Score: 75

** Rolls-Royce Motor Cars is seeking a Global Marketing Manager for its Defense segment in Friedrichshafen, Germany. The ideal candidate will have extensive experience in B2B marketing, particularly within the defense sector, and will be responsible for developing and executing integrated marketing strategies and campaigns. **

Skills & Requirements

Must-have

  • Global Marketing Strategies
  • Multichannel Campaign Management
  • Account-Based Marketing
  • Lead Generation Campaigns
  • KPI-based Performance Tracking
  • Product Launch Support
  • B2B Marketing Experience

Nice-to-have

  • Defense Sector Experience
  • Public Procurement Knowledge
  • Technical Understanding
  • Complex Product Marketing

Key Requirements

  • Minimum 5 years of relevant professional experience in international B2B marketing
  • University degree in Marketing, Communications, Business Administration or comparable qualification
  • Excellent communication skills in German and English

Work Rights

Not specified

Tailored Resume

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